What is promotional marketing?

Promotional marketing refers to the process of sharing knowledge about a brand, product, or service through multiple marketing channels to increase brand awareness. Promotional marketing is one of the 4Ps of marketing, also called the marketing mix, which includes product, price, place, and promotion.

What is the difference between marketing and promotion?

Both marketing and promotion involve raising brand awareness and connecting with customers, but there are some differences between the two concepts. Marketing is the process of bringing products to customers in an engaging way. It involves finding the needs of your consumers, analyzing your competition, and distributing your products effectively.

What is a promotion strategy?

The purpose of a promotion strategy is to improve brand visibility, drive sales, and attract new customers by communicating your product or service’s value proposition to the target audience. Before you implement one, you’ll want to define elements like: Seasoned professionals will likely know this as defining your marketing OKRs.